Get The Perfect Image Dimensions For All Your Social Media Platforms with this Cheatsheet

Correct Social Media Image Sizes Across Top Networks in 2024

Marie Ennis-O'Connor
2 min readJan 8, 2024

Knowing the correct image size for each social media platform is key for several reasons. The first thing is, that resizing images correctly ensures they display correctly on the platform. This helps to maintain the quality and aesthetic appeal of visual content.

Secondly, using the correct image size allows for better engagement and visibility. Content that is visually appealing and easy to consume is more likely to engage users. Using images that seamlessly fit within the designated spaces on each platform creates a more user-friendly experience.

Thirdly, each social media platform has its own algorithms and criteria for displaying content. By adhering to recommended image sizes, you increase the chances of your content appearing prominently in users’ feeds. Additionally, high-quality, well-sized images tend to attract more engagement, including likes, shares, and comments.

Last but not least, using appropriately sized images improves loading times, especially for users with limited data plans or slower internet connections. Faster loading times contribute to a smoother user experience and can positively impact how users perceive your account.

Social media platforms frequently revise their guidelines, which include recommendations for image sizes. Staying informed about these changes ensures that your content aligns with the platform’s regulations, reducing the risk of ad rejection or image distortion.

Hootsuite’s cheatsheet makes keeping up with social media image size requirements easy.

Basic Instagram image sizes

  • Profile photo: 320 x 320 px
  • Landscape: 1080 x 566 px
  • Portrait: 1080 x 1350 px
  • Square: 1080 x 1080
  • Stories and Reels: 1080 x 1920

Basic Facebook image sizes

  • Profile photo: 170 x 170 px
  • Landscape: 1200 x 630 px
  • Portrait: 630 x 1200 px
  • Square: 1200 x 1200 px
  • Stories and Reels: 1080 x 1920 px
  • Cover photo: 851 x 315 px

Basic X (formerly Twitter) image sizes

  • Profile photo: 400 x 400 px
  • Landscape: 1600 x 900 px
  • Portrait: 1080 x 1350 px
  • Square: 1080 x 1080 px
  • Cover photo: 1500 x 1500 px

Basic LinkedIn image sizes

  • Profile photo: 400 x 400 px
  • Landscape: 1200 x 627 px
  • Portrait: 627 x 1200 px
  • Square: 1080 x 1080 px
  • Cover photo: 1128 x 191 px

Basic TikTok image sizes

  • Profile photo: 200 x 200 px
  • Landscape: 1920 x 1080 px
  • Portrait: 1080 x 1920 px
  • Square: 1080 x 1080 px
  • Stories: 1080 x 1920 px

Want to dive deeper into image sizing on each platform? Check out Hootsuite’s complete guide here.