Do You Have What It Takes To Be A Social Media Manager?

In an infographic that was published recently by employee advocacy brand, Post Beyond, the most in-demand skills and characteristics of a social media manager were found by analyzing more than 1,000 job ads on Indeed.

It’s an interesting read. For example, the majority of employers prefer candidates with a Bachelor’s degree. Not surprisingly, communication skills ranked second on the list of most desirable skills.

Image Credit: Post Beyond

Over half (51%) of social media manager job advertisements mention media strategy as the top responsibility, followed by paid social and brand awareness.

Image Credit: Post Beyond

If you’re wondering what social media managers are typically expected to do, the top mentioned qualities. Managers of social media are expected to manage (69%), develop (67%), and create (64%). At 15%, the least-mentioned term was ‘write’, suggesting that managers focus primarily on leading (41%) and supporting (52%) the wider team.

Image Credit: Post Beyond

Finally, in terms of platforms and tools most in demand, Facebook takes the top spot with almost two-thirds (61%) of job roles mentioning the platform, followed by Twitter (57%), Instagram (56%), and LinkedIn (37%).

Image Credit: Post Beyond

I’d love to hear your thoughts. Do these findings match up with your understanding of social media managers? Comment below and let me know what you think.

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