Do This OneThing To 10x Your Social Media Impact

Implement This Strategy to Multiply Your Social Media Impact Tenfold

Marie Ennis-O'Connor
4 min readAug 7, 2024

If you asked me to tell you one thing that could significantly improve your social media engagement and reach, without breaking the bank or requiring a marketing degree, I wouldn’t hesitate.

I’d point you straight to the format that’s taken over the Internet: short-form video. Whether it’s Instagram Reels, TikTok dances, or YouTube Shorts, these bite-sized videos are not only highly engaging and easily digestible but also have the potential to go viral quickly.

Here’s why short-form video is a game-changer:

Algorithm Boost

It’s no secret that social media platforms like Instagram, TikTok, and YouTube are actively promoting short-form videos. This means your Reels, TikToks, or Shorts are more likely to appear on people’s feeds, even if they don’t follow you. It’s like having a built-in boost to your visibility!

Increased Engagement

In a sea of content, short form videos are easy to consume, making them perfect for grabbing attention and holding it.

Relatability

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