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Do This One Thing To 10x Your Social Media Impact

Implement This Strategy to Multiply Your Social Media Impact Tenfold

Marie Ennis-O'Connor
4 min readAug 7, 2024

If you asked me to tell you one thing that could significantly improve your social media engagement and reach, without breaking the bank or requiring a marketing degree, I wouldn’t hesitate.

I’d point you straight to the format that’s taken over the Internet: short-form video. Whether it’s Instagram Reels, TikTok dances, or YouTube Shorts, these bite-sized videos are not only highly engaging and easily digestible but also have the potential to go viral quickly.

Here’s why short-form video is a game-changer:

Algorithm Boost

It’s no secret that social media platforms like Instagram, TikTok, and YouTube are actively promoting short-form videos. This means your Reels, TikToks, or Shorts are more likely to appear on people’s feeds, even if they don’t follow you. It’s like having a built-in boost to your visibility!

Increased Engagement

In a sea of content, short form videos are easy to consume, making them perfect for grabbing attention and holding it.

Relatability

Short-form videos are your chance to show your authentic self. Share your quirks, your humor, your everyday life — the things that make you unique. This genuine connection will resonate with your audience and foster a loyal following.

Examples of Ordinary People Succeeding with Short-Form Video

Charli D’Amelio: A dancer who rose to fame with her simple yet captivating dance videos.
Khaby Lame: A comedian who gained millions of followers with his silent reaction videos.
Zach King: A filmmaker known for his creative and mind-bending visual illusions.

Tips for Success

Embrace the Short and Sweet

Attention spans online are notoriously short. Your videos need to hook viewers within the first few seconds. Get to the point quickly, whether it’s a punchline, a surprising…

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Marie Ennis-O'Connor
Marie Ennis-O'Connor

Written by Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com

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