Digital 2023 Report Reveals Dynamic Shifts in the Digital Landscape

Marie Ennis-O'Connor
8 min readMar 9, 2023

The past twelve months have brought about significant changes in the way we use digital technology, and these changes are continuing to evolve in unexpected ways. That’s according to the latest Digital 2023 Global Overview Report, an eagerly anticipated publication each year.

What can you expect to see in this year’s report?

  • Global internet users have changed significantly
  • Online activity is declining in a variety of ways
  • Insights into evolving social media platform preferences
  • Changes in how people access digital content and services
  • Changes in online search behaviour around the world

The Essentials

  • The world’s population passed 8 billion on 15 November 2022, and has reached 8.01 billion at the start of 2023.
  • As of early 2023, 5.44 billion people are using mobile phones, equivalent to 68 percent of the global population.
  • The number of internet users in the world has increased to 5.16 billion, which means that 64.4% of the world’s population is now online.
  • Globally, there are 4.76 billion social media users, or just under 60 percent of the population.

Internet connectivity is not evenly distributed

India has the world’s largest unconnected population, with an estimated 730 million people not using the internet. This is despite the fact that India has an internet adoption rate of over 70%.

China has the world’s second-largest population of unconnected people, with almost 375 million people not yet connected to the internet. However, it’s worth noting that both India and China have large populations, and as a percentage of the total population, their unconnected populations may be lower than in some smaller countries.

Time spent online has declined