Data Never Sleeps: Here’s What Happens Every Minute Online [Infographic]

Marie Ennis-O'Connor
2 min readOct 5, 2021

Data never sleeps and it shows no signs of slowing down. — Domo

Image Credit: Canva

Each year Domo releases a mesmerizing infographic that shows just what happens in an internet minute.

The data, now in its ninth year, is a fascinating look year on year at our online activities.

“Our 9th edition of Data Never Sleeps illustrates the impact of the coronavirus pandemic on the increasing digitization of daily life and how technology is helping re-imagine the future of work.” — Domo


Not surprisingly Zoom, Teams and Slack use increased for those of us working from home.

Shopping and Netflix streaming dominate the chart as we turned online in droves for shopping (6 million of us shop online every minute of the day!) and entertainment.

An incredible 5.7m searches are performed every 60 seconds.

Actionable Tip: If you want your website to rank higher in Google you have to make sure that you’re using the right keywords. Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it.

You can see there are plenty more insights to glean from this graphic. Use these stats to determine where to focus your social media marketing efforts this year.

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Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller.