Create Thumb-Stopping Social Media Content With These Tips and Tools

Tips and tools to capture your audience’s attention right away

Marie Ennis-O'Connor
5 min readAug 2, 2023

Picture this.

While scrolling through your Instagram feed, you swipe up to see the next picture or video.

Then suddenly, you see a stunning landscape, a captivating video clip, or a humorous meme. In that instant, you pause mid-scroll, your thumb hesitates, and your attention is wholly drawn to the content.

This momentary interruption is the essence of thumb-stopping content.

What sets thumb-stopping content apart is its ability to evoke an emotional response, spark curiosity, or provide immediate value. It could be an image that stands out in a sea of mundane images, a video that elicits laughter, or a thought-provoking quote.

But what is it that makes content truly “thumb-stopping”? Well, there are a few key elements to consider.

1. Create Visual Appeal

When it comes to creating thumb-stopping content, the first rule of thumb is to prioritize the visual aesthetics. Whether it’s product photography, lifestyle shots, or stunning landscapes, high-quality images have the potential to stop users mid-scroll and entice them to explore…

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Marie Ennis-O'Connor
Marie Ennis-O'Connor

Written by Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com

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