Content Marketing Metrics You Should Actually Care About

Zeroing in on the key metrics of content marketing will shine a light on its effectiveness

Marie Ennis-O'Connor
5 min readJun 3, 2024

Digital marketing is dominated by content. But it’s not just about churning out content and crossing your fingers. Measuring your content marketing’s impact requires keeping an eye on the right metrics. With tons of data available, it’s key to zero in on the metrics that genuinely count. In this article we’re going to dive into content marketing metrics that are critical for stepping up your digital marketing game.

1. Engagement Metrics: More Than Just Clicks and Likes

Engagement metrics go beyond vanity numbers like clicks and likes to provide deeper insights into how your audience interacts with your content.

- Time on Page: represents the average duration a user spends on a single page before navigating away. If users spend a significant amount of time on a page, it suggests that the content is engaging, relevant, or informative. Conversely, a short time on a page might indicate that users didn’t find what they were looking for or that the content failed to capture their interest.

- Comments and Shares: are essential indicators of engagement and resonance…