Choosing the Right Video Format for Your Social Media Marketing

Square vs. Landscape: Finding the Perfect Fit for Your Social Media Videos

The goal of social media marketing is to capture attention and maximize engagement. Choosing the right video format is one of the decisions content creators have to make. Should you go with the classic landscape orientation, or opt for the square format? In this article, we’ll look at the pros and cons of each, helping you determine the perfect fit for your social media strategy.

Square Videos: The Mobile-First Advantage

Square videos are designed to thrive in the mobile-first environment, where most users access platforms like Instagram, TikTok, and Facebook.

Pros

• Maximum Visibility: Square videos fill more of the screen on mobile devices, especially when users are scrolling through their feeds. This increased visibility translates to higher engagement rates.
• Platform Compatibility: Many social media platforms initially favoured or even mandated square videos. While most now support various formats, square remains a strong performer across the board.
• Thumb-Stopping Power: Square videos stand out in feeds filled with vertical…