Boost Your Instagram Marketing With These Must Know Facts

Instagram’s popularity isn’t going away anytime soon.

A recent report by SproutSocial shows some of the latest facts and figures about Instagram, which it believes will reinforce your decision to use Instagram as a marketing channel.

Instagram users/usage at a glance

• Over 2 billion monthly active users
• Most downloaded app in Q4 2021
• More than half of global IG users are aged 34 years or younger
• The largest age group is 18–34 years old, consisting of 62.2% of all users
• 17.9% of global IG users are men between the ages of 18–24
• 59% of users log in daily — 38% will do so several times a day

Instagram content statistics

The average engagement rate per post is 0.98%. RivalIQ’s benchmark report in 2021 notes that Instagram engagement rates dropped by 25%. The median across all industries is now 0.98%. For influencers, though, the engagement rate per post is much higher at 1.42%.