Boost Your Engagement and Build a Loyal Following with Recurring Content

How to create recurring content that keeps your audience engaged and coming back for more.

Marie Ennis-O'Connor
3 min readJan 14


Recurring content is a great way to increase engagement, build trust and keep your audience coming back for more. By publishing consistent and high-quality content, you can create a sense of anticipation that keep your audience interested and engaged. This can help to increase engagement, and build trust among your followers.

How to create recurring content

It is wise to pick a topic that fits your content strategy and will not leave you running out of ideas after a few weeks. One way to do this is to identify a topic that is relevant to your keyword phrases and will support your organic search efforts. This will not only help you create content that resonates with your audience but also help in driving more traffic to your website through search engines.

Additionally, it’s important to consider the longevity of your topic. It’s always good to choose a topic that has a broad scope, so that you can create different pieces of content around it for weeks or even months.

Consider creating a content calendar to help you plan and organize your recurring content. This can help you to stay on track, ensure consistency and avoid running out of ideas.

There are several types of recurring content that you can create, such as:

  1. Blog series: Identify a topic that is relevant to your audience and aligns with your content strategy. Create a schedule for publishing your blog series. This could be once a week, twice a month or whatever schedule works best for you.
  2. Newsletters: Create a newsletter and send it out to your subscribers on a regular basis. Create a sign-up form on your website or social media pages to encourage your audience to subscribe to your newsletter.
  3. Social media series: Use social media to publish a series of posts or videos on a specific topic, on a regular schedule. Plan the content for your social media series in advance, this could include videos, images, infographics, etc.



Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller.