Beyond The Selfie: 10 Tips To Develop a Professional Online Persona

Learn how social media can be a dynamic tool for building a strong, compelling online identity

Digital identity extends to a person’s online presence. Social media lets you shape your digital persona whether you’re a professional looking for advancement or an individual passionate about a particular topic.

In this article, you’ll learn how to transform your social media profiles from a digital snapshot into an engaging narrative that gets you noticed.

1. Conduct a Digital Identity Audit

Start by performing a Google search of your name to see what information is readily available to the public. A Google search provides an overview of what information is accessible to anyone searching for your name. This includes not only your social media profiles but also any articles, blog posts, news mentions, or other web content associated with your name.

By conducting a search, you gain insight into how others perceive you online. This external perspective is valuable because it reflects what potential employers, colleagues, clients, or acquaintances may find when researching you. Understanding this viewpoint enables you to address any discrepancies or unintended associations that may arise.

Not all information available through a Google search is directly controlled by your social media settings. There may be instances where third-party websites or news articles feature your name. In such cases, this step allows you to be proactive in addressing any unwanted or inaccurate information.

Based on your findings, take action to address any discrepancies or areas of concern. Update your profiles, reach out to website administrators for corrections, or optimize positive content to enhance your online narrative. Actively managing the information available through a Google search puts you in control of your digital reputation.

2. Audit Your Social Media Presence

Examine your profiles on social media, professional networking sites, and any other digital spaces you occupy. Evaluate the consistency of your information…