A is For Algorithm. 20 Essential Digital Marketing Buzzwords You Should Know
Every industry has its own jargon, and digital marketing is no different.
I know when I first started out in the online marketing world, I found the jargon quite confusing. If you’re new to digital marketing this list will help to help demystify the most common digital marketing terms for you.
Think of an algorithm as a formula — a set of rules Google or Facebook uses to determine what content shows up where. While Google uses its algorithm to determine which businesses and websites show up for certain searches, Facebook’s algorithm is focused on prioritizing posts that create meaningful conversations, especially those from family and friends.
Software platforms and technologies designed to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
An incoming hyperlink from one web page to another website. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google
4. Bounce Rate
The percentage of visitors to a particular website who navigate away (bounce) from the site after viewing only one page. Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site entrance (landing) pages aren’t relevant to your visitors.
Clickbait is something designed to make readers click on a hyperlink which takes the reader through to content often has nothing to do with the “bait.” The most common form is a headline with a variation on “You won’t believe what happened next.” This is a social media marketing practice you want to avoid at all costs! Facebook has made it explicitly clear that they will demote click-bait style content in its newsfeed.
6. Content Management System (CMS)
A content management system is exactly what it sounds like. It’s a system that manages your content. WordPress is a popular CMS platform
7. Conversion Rate
The percentage of users who take a desired action (a conversion) out of the total number of visitors.; for example, the percentage of website visitors who buy something on the site.
8. Earned Media
Earned media is media you don’t have to pay for. It’s considered to be the most cost effective method of marketing. Online word of mouth recommendations; for example, social mentions, shares, reposts, reviews, etc. are forms of earned media.
Hyperlocal marketing is the process of targeting prospective customers in a highly specific, geographically restricted area, often with the intention of targeting people conducting “near me” searches on their mobile device.
10. Organic Reach
Listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
11. Owned Media
Any web property that you can control and is unique to your brand; for example a website or blog.
12. Page Rank
PageRank is a way of measuring the importance of website pages. According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.
13. Paid Media
With declining organic reach, you will need to invest more in advertising or sponsored content to reach your target audience. Facebook, Twitter, Pinterest, and LinkedIn all offer native advertising solutions, and Instagram ads can be delivered through the Facebook power editor.
Pay-per-click, also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Also known as remarketing, retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit.
Return On Investment. ROI measures the amount of return on an investment relative to the investment’s cost.
The process of getting organic (free) traffic from search results on search engines.
Search Engine Results Page. The list of results that a search engine returns in response to a specific word or phrase query.
19. Unique Visitor
Refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit.
User-Generated Content. Any form of publicly available content such as video, blogs, digital images, audio files, and other forms of media that were created by consumers or end-users of an online system or service.