A 10 Point Checklist For A Social Media Audit

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Conducting a social media audit is a key part of a social media marketing plan.

An audit assesses how well your current social media use works for you.

We can waste time and resources trying to improve things that don’t need improvement while neglecting the things that we really need to work on.

A social media audit is a great way to take stock of where you’re at and identify what you can improve on going forward.

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List All Your Social Accounts

  • Check that you only have one business profile on each platform.
  • Make sure you know all the passwords for your accounts and have access to the accounts and associated emails.
  • Keep your passwords secure and set up a system for changing them regularly.
  • List all account administrators.
  • Do you need to change access or permissions for someone who no longer manages your accounts?
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Update Your Information

  • Have you fully completed your About sections? Do they contain all the information a prospective customer or client would need to find out about your services?
  • Do your social profiles include a URL that leads back to your website?
  • Are your bio details accurate?
  • Do you need to add or change any of the existing information?
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Review Your Images

  • Do your cover photos needed updating? Are you still showing that summer picture now that it’s winter?
  • Is your image resolution good? Are you using the correct image dimensions for each social platform? Find the most up-to-date image sizes here.
  • How about your bio picture? Are you happy it conveys a professional image? Is it clearly visible on all devices?
  • Are you making good use of keywords?
  • Do you need to include a new call-to-action?

Check out my guide to creating professional graphics

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Check For Consistency Across All Platforms

  • Do background colors, logos, and other images follow your branding?
  • Are all descriptions and URLs uniform?
  • If you were your ideal customer, would you be able to identify with your brand on social media in terms of image, tone, and voice?
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Claim Your Vanity URLs

  • Have you claimed your vanity URLs on Facebook and LinkedIn? For more information on claiming your vanity URL visit these pages at LinkedIn and Facebook.
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Dig Into Your Audience Demographics

  • Where do they like to hang out online?
  • What content is most relevant to them?
  • What kind of information are they looking for?
  • How do they like to consume that information?

Download my free audience persona template here

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Audit Your Posting Activity

Schedule posts according to effective times of day:

o 6–10 times daily for Twitter

o 1–2 times daily for Facebook

o 1–3 times daily for Instagram

o Update Instagram Story

o 1 time daily for LinkedIn

Recommended Reading: When Are The Best Times To Post On Social Media In 2020?

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Evaluate Engagement Rates

  • How engaged is your audience with you on each of your social networks?
  • Do your interactions seem to be coming from your target market?
  • Are most of your conversions coming from one network only?
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Study Your High Performing Content

  • Which content worked best for you? Create more of this content in the future.
  • Can you re-purpose this content and use it again?

Recommended Reading: How To Create Six Unique Social Shares From Just One Piece of Content

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Audit Your Competitors

  • Look at the type of content your competitors are creating. How often are they sharing it?
  • How have they chosen to use brand images?
  • Which influencers are they interacting with?
  • Are they active on networks you aren’t?​
  • Take note of what they are doing well, and where they are lacking.

Recommended Reading: Six Tools To Help You Perform A Competitor Audit

How often should you do a social media audit?

Written by

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com

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