The key to success lies in using social media strategically

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2020 saw rates of social media use soar among all demographics.

The shift towards social media has become ever more pronounced over the pandemic with a reported 43% increase in time spent on social media over the past 12 months.


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Did you know that 39% of total global web traffic comes from search engines, with Google receiving over 63,000 searches per second on any given day?

But…

75% of users never click past the first page of search results.

This is where SEO (the acronym stands for Search Engine Optimization) comes in.

SEO is the process of earning traffic from search engines organically — meaning you aren’t paying for ads or sponsored content placement.

While there are many, many definitions on the web describing the process of Search Engine Optimisation (SEO), I really like the clarity of this one — particularly the last sentence. …


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Maintaining a consistent posting schedule on social media — whether it’s writing blog posts, or sharing updates on social media channels — can be a challenge.

By creating a monthly social media calendar where you map out content in advance you can ensure you’ll have a ready supply of things to share on social media.

To help you fill your calendar this month, I’ve put together a list of things happening in January. Use these as inspiration for blog posts, graphics, videos, and social media updates.


Want to move your online marketing forward in 2021? Then you need to set some SMART social media marketing goals today.

It’s no secret that goal setting increases your likelihood of social media success, yet it never ceases to amaze me how many businesses have given scant thought to creating their social media goals.

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Source: Finances Online

When working with clients to create an online marketing strategy, one of my first questions to them is simply “what are you hoping to achieve with social media?” …


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As a social media consultant, I work with clients strategically to help them develop a marketing plan which is aligned to their business objectives.

I set up social media accounts for them or optimize the accounts they already have.

I provide them with a social media playbook which includes guidelines, branded templates, content calendars and everything else they may need to keep their social media marketing on track.

And then my job is done. I say goodbye and move on to the next client.

Except I never really say goodbye.

I keep an eye on their progress from a distance. I share their content to my own feeds and I am always a phone call or an e-mail away when they need my help again. …


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Content is king — one of the most oft-quoted, overused, and frequently misapplied phrases in Internet history was first coined by Bill Gates in 1996.

“Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products — a marketplace of content” — Bill Gates

Despite the expectancy of that declaration over two decades ago, many online publishers have struggled to fulfill its promise.

As Ryan Skinner of global research and advisory firm Forrester Research observed: “Marketers and agencies have invested large sums to create quality content, but — in many cases — it’s not getting discovered. Audiences are neither finding nor sharing it. It’s not going viral. …


Maintaining a consistent posting schedule on social media — whether it’s writing blog posts, or sharing updates on social media channels — can be a challenge.

By creating a monthly social media calendar where you map out content in advance you can ensure you’ll have a ready supply of things to share on social media.

To help you fill your calendar this month, I’ve put together a list of things happening in December. Use these as inspiration for blog posts, graphics, videos, and social media updates.

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December 4. Friday, National Cookie Day #NationalCookieDay


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Hashtags are a useful way to find others who share your interest in similar topics, but did you know that you can do so much more with them?

Analysis of hashtag data allows you to track, measure, manage and grow your social strategy.

3 Reasons You Should Track Hashtags

  1. Connect with existing conversations and people who are tweeting about your topics of interest. With this data, you can identify current trends and key influencers.
  2. Use hashtag analysis to measure and extend your social media reach.
  3. Create more effective campaigns by measuring the level of interest, sentiment (“positive”, “negative”, or “neutral” attitudes), key demographics and influencers of your campaign. …

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Although I live outside the US, Thanksgiving’s one of those holidays I celebrate in spirit, if not in person. I’m always curious to learn more about Thanksgiving traditions and being a foodie I’m fascinated by what people eat at the dinner table.

While I still can’t get my head around that sweet potato and marshmallow combo, a green bean casserole is something I might be tempted to try. …


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93% of online experiences begin with a search engine. So, if you want your website to rank higher in Google you have to make sure that you’re using the right keywords.

Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it.

One of the biggest mistakes I come across is trying to rank for generic keywords with a high search volume.

Instead, try long-tail keywords.

These are keywords or key phrases that are more specific — and usually longer — than more commonly searched for keywords. They get less search traffic, but will usually have a higher conversion value, as they are more specific. …

About

Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com

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