The right posting frequency can help you keep your audience engaged — but each social network has its own best practices. — Are you wondering how often you can post to your social channels so you can make an impact? How much is enough? Or conversely too much? Figuring out that sweet spot between posting enough to increase your visibility without posting too much to annoy followers can be a tricky balance.

Keeping a consistent schedule for social media posting, whether you are updating your blog or sharing content on social media channels, can be a challenge. In my social media classes, I always recommend creating a social media calendar to help you tame the content beast. Here are a few events…

While every day is Social Media Day, June 30th, 2022 marks the 13th annual official global celebration of all things social media. — I’ve been a social media evangelist for the past ten years and I am still as excited by its possibilities today as I was when I sent my first tweet and wrote my first blog. The field of social media is dynamic and constantly changing, so as practitioners we are…

Learn the optimum times to post your content online — Content has no value unless it’s amplified. One way to ensure amplification and optimize your social media reach is to post your content at the right time so it reaches your audience when they are online. If you search for optimum posting times, you will find many guides online. You…

Why you should switch on creator mode on your LinkedIn profile LinkedIn creators, as defined by LinkedIn, “are members who regularly share content with their professional community to demonstrate their expertise, ignite conversations about ideas and experiences, and build communities around common interests.” What creator mode does for LinkedIn creators Grow your Following: 50% of member follows…

Broken links hurt your SEO — Why you need to fix this right away — Did you know that broken links on your website are sending signals to Google that your website is old and outdated and perhaps even untrustworthy? Broken links or dead links are hyperlinks on a webpage that are no longer functional. They can negatively impact your SEO by impacting bounce rate…

This clever keyword tool will help you win the SEO game. Imagine being able to reverse engineer your competitors’ SEO, content marketing, and social media marketing strategy. That’s the promise of Ubersuggest — a free keyword research tool that lets you see which keywords are performing best within your industry. …

Maintaining a consistent posting schedule on social media — whether it’s writing blog posts, or sharing updates on social media channels — can be a challenge. When I teach social media classes, I always recommend creating a social media calendar. …

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