Updated Jan 2021

Do you want your presentations and blog posts to stand out? Are you looking to create eye-catching graphics for social media?

Then this article is for you.

It used to be, to create graphics for your content (and social media) marketing, you had to have a designer who knew Photoshop.

No longer!

Now any one of us can design compelling images — even without a lick of graphic design skills.

In a few moments, I’m going to show you which tools you can use to create professional graphics to enhance your marketing without spending a cent.

But…


Optimizing your profile is key to your success.

Your LinkedIn profile is the cornerstone of your professional brand online. Yet many professionals still treat their LinkedIn profile as little more than a place to park their CV and promptly forget about it.

Make sure your LinkedIn profile is set up for maximum exposure and engagement by following these 7 actionable tips for success.

1. Make your first visual impression count by displaying a high-quality professional photo.

Think about what you want to achieve with your headshot and how that ties into the image you want to show off to the world.


Companies who blog receive a whopping 97% more links to their website.

Image Credit: Canva

Blogs can help drive traffic to your website, convert that traffic into leads, establish authority in your industry, and grow your business.

The question remains though, how many people are finding and reading your blog?

When SEO masters, Ahrefs set out to answer the question of how much content gets any search traffic from Google, they found a staggering answer.


Clear goals will not only propel your strategy forward, but they will also serve as defined metrics when it comes to measuring your progress.

Image Credit: Canva

It’s no secret that goal setting increases your likelihood of social media success, yet it never ceases to amaze me how many businesses have given scant thought to creating their social media goals.


And 3 Tools You Should Use

Image Credit: Canva

Hashtags are a useful way to find others who share your interest in similar topics, but did you know that you can do so much more with them?

Analysis of hashtag data allows you to track, measure, manage and grow your social strategy.

3 Reasons You Should Track Hashtags

  1. Connect with existing conversations and people who are posting about your topics of interest. With this data, you can identify current trends and key influencers.
  2. Use hashtag analysis to measure and extend your social media reach.
  3. Create more effective campaigns by measuring the level of interest, sentiment (“positive”, “negative”, or “neutral” attitudes), key demographics and influencers of…

So you can write it for them!

Image Credit: Canva

Content is serious business. Smart marketers prioritize time to create inspiring, relevant, empowering, interesting, memorable and impactful content.”— Pam Moore

Whichever industry you operate in, whether B2B, B2C, or anything in-between, creating content your audience will want to read is an ongoing challenge.

I want to help you solve that challenge by sharing with you 7 different ways you can uncover the content your audience is looking for so you can create that content for them.

Let’s dive in.

1. Look To Your Social Media Analytics

The first place you should start is with your analytics. This will tell you what’s working for you, which types of…


With the right social media tool, you can manage your time online so much more effectively and efficiently.

Image Credit: Gratistography

Social media marketing is about so much more than setting up accounts and letting them tick over.

To be successful you need to post frequently and respond quickly.

It takes time and consistency.

This is where the right tool comes into play.

With the right tool to hand, you can manage your time online so much more effectively and efficiently.

Here are 10 of the go-to tools I use to keep on top of daily social media tasks.

1. Automate Tasks With IFTTT

Automation is the process…


While social media trends come and go, one thing is here to stay — content marketing.

Image Credit @Halacious via Unsplash

If you’re serious about marketing your business online, you need to create more compelling content.

By including at least two or more of the following characteristics you will greatly increase your ability to create content that people are eager to read and share.

1. Compelling content is purposeful

Creating compelling content begins with having a clear purpose in mind. Every single piece of content you produce must have a purpose. …


Use these tools when the well of writing inspiration runs dry.

Image Credit: Canva

I’ve been creating social media content for over a decade and I usually have lots of ideas for what I want to write about.

But occasionally the well of inspiration runs dry.

And during those times I return to one of my list of tried and tested places to brainstorm fresh ideas.

Perhaps you are in need of some inspiration to get your creative writing juices flowing too.

If so, I feel sure you will find the following resources helpful to get you unstuck and creating fresh content again.

1. Find Inspiration On Buzzsumo


The 2021 State of Marketing report from HubSpot is packed full of insights for social media marketers.

2020 was a defining year in marketing.

Overnight, businesses, some of which had given scant regard to social media, scrambled to make the shift to digital communication.

Those businesses already active on social media doubled down their efforts.

As we approach the last quarter of 2021, social media use overall is at an all-time high.

Social Media is the #1 channel used in marketing in 2021.

Hubspot State of Marketing 2021 Report

In 2020, a website was the #1 channel used in marketing — this year social media pulled ahead.

Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com

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