Choosing the Right Tools is the Key to Success — As a social media and content marketer, I enjoy sharing tools and apps that make online marketing more manageable and more productive. I’ve shared lists here here and here of some of my favorite tools in the past and today, I want to put some of those tools together in…

Keeping a consistent schedule for social media posting, whether you are updating your blog or sharing content on social media channels, can be a challenge. In my social media training, I always recommend creating a social media calendar to help you tame the content beast. Here are a few events…

On social media, emojis can increase engagement, and in email subject lines, they can increase open rates as well. — #WorldEmojiDay is an annual global celebration of emojis. If you want to make your social media more fun, think about adding these two emoji-themed tools to your toolbox. First up Emojipedia — an online database of emojis. 📙 Emojipedia — 😃 Home of Emoji Meanings 💁👌🎍😍 This tool enables you to easily copy and paste emoji.

With Twitter’s Mute feature, you can really enhance your Twitter experience. — You may not be familiar with Twitter’s Mute feature, but it can be a real boon to your Twitter experience if you aren’t. By using it, you can remove an account’s Tweets from your timeline without unfollowing or blocking it. Accounts you muted won’t know you muted them, and you…

The right posting frequency can help you keep your audience engaged — but each social network has its own best practices. — Are you wondering how often you can post to your social channels so you can make an impact? How much is enough? Or conversely too much? Figuring out that sweet spot between posting enough to increase your visibility without posting too much to annoy followers can be a tricky balance.

Keeping a consistent schedule for social media posting, whether you are updating your blog or sharing content on social media channels, can be a challenge. In my social media classes, I always recommend creating a social media calendar to help you tame the content beast. Here are a few events…

While every day is Social Media Day, June 30th, 2022 marks the 13th annual official global celebration of all things social media. — I’ve been a social media evangelist for the past ten years and I am still as excited by its possibilities today as I was when I sent my first tweet and wrote my first blog. The field of social media is dynamic and constantly changing, so as practitioners we are…

Learn the optimum times to post your content online — Content has no value unless it’s amplified. One way to ensure amplification and optimize your social media reach is to post your content at the right time so it reaches your audience when they are online. If you search for optimum posting times, you will find many guides online. You…

Why you should switch on creator mode on your LinkedIn profile LinkedIn creators, as defined by LinkedIn, “are members who regularly share content with their professional community to demonstrate their expertise, ignite conversations about ideas and experiences, and build communities around common interests.” What creator mode does for LinkedIn creators Grow your Following: 50% of member follows…