New to blogging and want to get off the right foot?

I’ve created the following list of tips to help you get your blog up and running and moving in the right direction.

1. Perfect Your About Page

This is the most frequently visited page of your blog after your home page. It also happens to be one of the most commonly overlooked pages) so it’s worth taking the time to make it as professional as possible.

2. Declutter Your Sidebar

Does your blog have a sidebar? Has it become crowded with widgets? Then it’s time to declutter KonMari style. …


Whether you wish to edit a video for Facebook, design a Story for Instagram, or add visual impact to your blog posts, you’ll get the task done quicker and more effectively when you have a dedicated tool to hand.

But with so many tools out there how do you know which tool you should use?

I previously created this mega list of 101 free social media marketing tools — many of which are still my go-to tools today.

For 2021 I wanted to update this list with some new tools. Once again each of the tools listed below is free…


In a previous article, I outlined why email marketing is still so powerful even in a social media marketing world.

However, there is no point in generating a list of email subscribers if you don’t have a strategy in place to do something with it.

You can’t just start emailing people randomly and expect to see great results.

“The best campaigns start with the best lists,” according to OptinMonster, “so building a targeted email list should be your number one priority. ”

In this article, I will guide you through the steps you need to take to build your email…


Maintaining a consistent posting schedule on social media — whether it’s writing blog posts, or sharing updates on social media channels — can be a challenge.

When I teach social media classes, I always recommend creating a social media calendar. By doing this, you will have a ready supply of things to share on social media.

To help you plan your content in advance, I’m going to highlight some events happening this month which you can add to your calendar.

See which of the following awareness days you could build engagement around. You could write a blog post, or create…


Are you using the right social media channel to maximize your marketing reach?

It’s important, especially if your resources are limited, that you’re focusing your social media efforts in places that will generate the most return for your efforts.

Do remember though that not all social media is created equal. Different platforms attract different audiences.

There’s no point in spending your time on a particular social network if your audience isn’t there. Nor should you spread yourself too thin by trying to be everywhere at once.

Every additional channel your business is active on means additional time and effort required…


Content has no value unless it’s amplified. One way to ensure amplification and optimize your social media reach is to post your content at the right so it reaches your audience when they are online.

If you search for optimum posting times, you will find many guides online. You can follow these recommendations as a starting point, but I do recommend you do your own testing to see which days and times work best for your own particular audience within your industry.

Sprout Social has published its latest listing of the best times to post to each of the major…


According to a new report, TikTok represents a goldmine of opportunities for engaging with customers.

Harris Poll Brand Platform has recently released a new report “The Next Frontier: Striking Gold on TikTok” which makes for interesting reading.

What was once a niche platform with a narrow audience is now one of the fastest-growing social media platforms in the world, and brands are beginning to see the goldmine of opportunities for engaging with customers.

The report aimed at marketers “to navigate the nuances of TikTok and connect with its core users” claims TikTok can heavily influence purchase consideration.

Who uses TikTok?

Gen Zers are…


Maintaining a consistent posting schedule on social media — whether it’s writing blog posts, or sharing updates on social media channels — can be a challenge.

When I teach social media classes, I always recommend creating a social media calendar. By doing this, you will have a ready supply of things to share on social media.

To help you plan your content in advance, I’m going to highlight some events happening this month which you can add to your calendar.

See which of the following awareness days you could build engagement around. You could write a blog post, or create…


“Tactics without strategy is the noise before defeat.” -Sun Tzu

The stats are mind-blowing. Some 329 million people read blogs each month, and 27 million pieces of content are shared each day. People spend more than 50% of their time online reading content and an additional 30% of their time on social media, where the content is being shared.


Whichever industry you operate in, whether B2B, B2C, or anything in-between, creating content your audience will want to read is an ongoing challenge.

I want to help you solve that challenge by sharing with you 7 different ways you can uncover the content your audience is looking for so you can create that content for them.

Let’s dive in.

1. Look To Your Social Media Analytics

The first place you should start is with your analytics. This will tell you what’s working for you, which types of posts resonate with your audience and generates the most likes and comments. …

Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store