The stats are mind-blowing.
Some 329 million people read blogs each month, and 27 million pieces of content are shared each day.
People spend more than 50% of their time online reading content and an additional 30% of their time on social media, where the content is being shared.
Additionally, over 60% of people are more likely to trust a company that delivers custom content.
The question remains though, how many people are finding and reading your blog?
When SEO masters, Ahrefs set out to answer the question of how much content gets any search traffic from Google, they found a staggering answer.
90.88% of all pages in the Content Explorer index get zero traffic from Google, and 4.5% of them get less than ten visits per month.
If you don’t want your readership to fall into the blue zone above, it’s time to step up your game. There are many tactics you can use to drive more traffic to your blog and while the following list is not exhaustive, these are some of the ways I have used to increase my own visibility online.
1. Sign Up For Google Analytics
Unless you regularly track your blog’s performance, you will have no idea whether it’s producing results or not. Google Analytics is a free tool that will allow you to identify which blog posts, keywords, and social media networks bring the most traffic to your blog. This information helps you plan ways to improve your blog’s performance.
2. Use Keywords Strategically
If you want your blog to rank in Google you have to make sure that you’re using the right keywords. It’s important to include keywords in your content if you want to rank higher for particular search terms.
One of the biggest mistakes I come across is trying to rank for generic keywords with a high search volume. Instead, try long-tail keywords. Long-tail keywords are keywords or key phrases that are more specific — and usually longer — than more commonly searched for keywords.
Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you gradually to get more traffic and to be found by new and motivated audiences.
Recommended Reading: How To Find The Best Keywords For Your Website
3. Optimize Your Website For Voice Search
The majority of people searching for information on the web still trust search engines but the way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet.
In essence, voice searches are largely about answering questions. Here are some tips to consider while generating content for voice activation devices:
- Write in a conversational tone
- Use long-tail keywords
- Account for misspelled/misinterpreted words (sometimes Siri or Alexa can misinterpret what you’re saying).
4. Make Sure Your Site Is Mobile Responsive
Mobile first-indexing is now fully underway and there’s no excuse for having a website that is not optimized for use across all platforms in 2019. Most people aren’t looking at your website on a desktop or laptop anymore.
Google now gives ranking priority to those sites that are mobile-friendly. In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings. To check if your site’s design is responsive, enter its URL into this Google tool.
5. Optimize Your Website For Local Search
If you want to attract new customers, your website also needs to be optimized for your local area. Searches on mobile devices containing the phrase “near me” has skyrocketed in recent years.
6. Include A Blog
Companies who blog receive a whopping 97% more links to their website. Incorporating a blog on your site is relatively easy; the challenge lies in consistently creating fresh content. If you are struggling to come up with new ideas on a regular basis for your blog, then this list of 16 content ideas should help get you started.
7. Drive More Traffic With Social Shares
By making it easy for visitors to your site to share your content, you increase the likelihood that they will take this action. When more people share your content, you increase the chance of driving more visitors to your site.
To Sum Up…
Your website is pivotal to your digital marketing strategy. It takes time and resources to optimize your site to deliver the best experience possible, but if you are serious about how your business performs, you need to get serious about the performance of your website too.
Here’s to your digital marketing success!