7 Places To Discover What Your Audience Wants To Read (So You Can Write It For Them!)
In this post, you’ll learn about some effective ways to discover the content your audience is looking for so you can create that content for them.
Whichever industry you operate in, whether B2B, B2C, or anything in-between, creating content your audience will want to read is an ongoing challenge. I want to help you solve that challenge by sharing with you 7 different ways you can uncover the content your audience is looking for so you can create that content for them.
Let’s dive in.
1. Look To Your Analytics
The first place you should start is with your analytics. This will tell you what’s working for you, which types of posts resonate with your audience and get the most likes and comments.
Use Google Analytics to track top-performing content on your website, and the native analytics tools of each of the social networks you use to discover the type of posts that get the most engagement (shares, comments, likes, click-through rates, etc.)
Recommended Reading: Using Google Analytics To Write Smarter Content
2. Ask Your Audience
Go right to your audience and ask them what kind of content they’d like to see from you. You can create quick polls on Facebook, Twitter, and Instagram and post a question such as “What content do you want to see more of?”
To take your audience research a step further you could survey your customers and clients to get a deeper understanding of their preferences. Survey Monkey, Polldaddy and Google’s own survey forms are all simple tools of the trade that have been around for ages and they still work really well.
Further Reading: For a deeper dive into conducting audience research, check out this post by Heidi Cohen.
3. Find Inspiration On Buzzsumo
I use Buzzsumo to find inspiration by searching which popular content is most shared right now on social media. These are the topics people want to read about so it’s worth brainstorming ideas around this content.
In the example above, I entered “social media marketing” into the search box and discovered the most shared post is one detailing why email marketing is better than social media marketing. This led me to write about 4 Reasons Why Email Marketing Is More Powerful Than Social Media.
4. Ask Questions on Quora
Quora is a question and answer platform where you can either ask a question about your topic or simply do a search using your topic keyword to find what people are asking about that topic. It’s a super place for market research. Make a list of those questions which you feel you could write about.
5. Search Keyword Suggestions with Keywords Everywhere
Find out what your audience wants and needs by researching keywords and queries. The Keywords Everywhere browser extension returns a host of long-tail phrases based on what people are searching for using specific keywords.
The Google Keyword Planner within Adwords is another useful tool to find ideas for content based on keyword search.
6. Use Google Related Searches
Google displays related search results at the bottom of the first page when you type in your Google search query. This is a super-helpful resource as it returns ideas that are relevant to your topic based on user interest and contextual words.
7. Analyze What’s Working For Your Competitors and Industry Peers
Look at the type of content your competitors are creating. Identify which content is performing well for them in terms of social shares, comments, likes, etc. Brainstorm around how you can take a piece of content they have created and add your own insight and expertise to make it more even more valuable to your readers.
Recommended Reading: Six Tools To Help You Perform A Competitor Audit
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