The 7 Best Ways To Increase Engagement On Twitter

7 data-backed tips to help you drive more engagement on Twitter

1. Use Both “Title Tweets” and “Copy Tweets”

“Title tweets” start each word with a capital letter — just like a headline. They are tweets with just the title of a blog post or article and the link to that article. There are no extra words. However, a “copy tweet” presents the article or blog post as a sentence or question.

Image Source: Hubspot

Insider Tip: The fundamental rule of clickable tweets is the same as the rule of clickable headlines. No matter how amazing your content is, few people are going to click through to read it if they’re not immediately captivated by your headline. Read 15 Ways To Crack Captivating Headlines to find out more about creating better titles for your tweets.

2. Include Shortened Links

Image Source: Hubspot

A URL shortener is an online tool that converts a regular URL into an abbreviated version that is around 10 to 20 characters long. Use a third-party tool like Bit.ly to help you do this.

Bitly. The power of the link.

Here’s what a bit.ly link looks like when it’s shortened.

Insider Tip: Don’t necessarily place the link at the end of the tweet. When Dan Zarella analyzed 200,000 link-containing tweets, he concluded that putting the link approximately 25% of the way through would achieve the highest CTR.

3. Add Images To Tweets

Adding visual appeal to your tweet is a smart way to make your content stand out among a sea of tweets.

Image Source: Hubspot

Insider Tip: You can add up to 4 images to your tweets ( all you have to do is click on the photo icon…