6 Simple Ways To Spring Clean Your Social Media Marketing

Marie Ennis-O'Connor
4 min readMar 23, 2022

It’s time to get rid of what’s cluttering up your life both on and offline and start afresh with these six actionable tips.

In the northern hemisphere spring has sprung at last.

Traditionally spring is a time for cleaning our homes, but we can also think about extending this to our social media lives too.

Our digital houses can get just as cluttered as our real-life homes.

So let’s take some time this spring to clear away the junk and dust those cobwebs from our social media channels.

1. Do An Audit

The first step is to assess how well your current social media marketing works for you. We can waste time and resources trying to improve things that don’t need improving while neglecting the things that we really need to work on. A social media audit is a great way to take stock of where you’re at and identify what you can improve on going forward.

Take Action: Learn how to perform a complete social media audit to ensure you are using social media with focus and purpose with my step-by-step guide.

A 10 Point Checklist For A Social Media Audit

2. Check Out The Competition

By comparing your metrics to those of your competitors, you can see how you stack up. It might be tempting to jump right to vanity metrics, such as follower numbers, but skipping the quantitative analysis in favor of qualitative will be more beneficial.

  • What type of content are they creating and how often are they sharing it?
  • Which content is performing well?
  • Which content is most shared, commented on, etc?
  • How have they chosen to use videos and images?
  • Which social media influencers are they interacting with?
  • Are they active on networks you aren’t?

Take Action: Create a spreadsheet to keep track of your findings. Keeping a spreadsheet makes it more scalable

How To Conduct A Competitor Audit on Social Media

How Do You Stack Up On Social Media?

Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com