6 Reasons Why Your Non-Profit Needs to Tap Into the Power of Social Media

Don’t miss out on the power of social media for your non profit organization

Marie Ennis-O'Connor
4 min readMay 10


The power of social media is undeniable. It has revolutionized the way we communicate, advertise, and build relationships with our communities. For non-profits, social media provides a unique opportunity to build relationships and drive donations.

Here are six reasons why your non-profit should be taking advantage of the power of social media.

1. Build Brand Awareness and Visibility

One of the most significant benefits of social media for non-profits is the ability to attract new followers and build a community of supporters who are interested in their cause. By creating and sharing engaging content, non-profits can increase their visibility and attract a broader audience.

Another advantage of social media is the use of hashtags and trending topics. Hashtags are a powerful tool for non-profits to increase their visibility and reach a broader audience. By using relevant and popular hashtags, you can join conversations and connect with people who are interested in their cause. Trending topics can also help you increase their visibility by tapping into current events and news stories.

2. Engage Directly With Supporters

Social media provides a direct line of communication with your audience, which allows you to build relationships and foster a sense of community around your cause. By engaging with your supporters on social media, you can create a more personal connection with your followers, and increase your level of engagement. Responding to questions and feedback on social media can also help you build trust and credibility with your audience, which is essential for building long-term relationships.

3. Reach a Wider Audience

Another significant benefit of social media for non-profits is the ability to reach a wider audience. With social media, you can target potential donors and community members effectively, and you can use it to build relationships with those who may not be aware of your cause.



Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com