5 Ways You Should Use Google Trends in 2023

Business owners, content creators, and anyone looking for valuable insights can benefit from Google Trends

Marie Ennis-O'Connor
3 min readJan 2, 2023

Google Trends isn’t new. It’s been around for a while. If you haven’t had a chance to explore it yet or if it’s been a while since you’ve visited, it’s worth taking a fresh look.

With the ability to stay on top of current events, inform your content strategy, benchmark your performance, and identify new opportunities, Google Trends can be a powerful tool for anyone looking to stay ahead of the curve.

Here are some ways to use Google Trends:

  1. To stay up-to-date on current events: By analyzing search data, Google Trends can show you what topics are currently popular and give you a sense of what people are interested in. This can be useful for staying up-to-date on current events and for informing your content strategy. Additionally, you can use Google Trends to see how well you are doing relative to your competitors and to identify emerging trends.
  2. To inform your content strategy: By understanding what topics are currently popular and creating content that aligns with those interests, you can increase the likelihood that your content will be well-received by your audience. This can be particularly…