5 Characteristics of Compelling Content Marketing

Marie Ennis-O'Connor
3 min readSep 13, 2021

While social media trends come and go, one thing is here to stay — content marketing.

If you’re serious about marketing your business online, you need to create more compelling content.

By including at least two or more of the following characteristics you will greatly increase your ability to create content that people are eager to read and share.