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21 Ways to Promote Your Next Event With Social Media
From creating event pages to live streaming key moments, social media platforms offer many options for promoting events.
Are you organizing an event in 2023? Whether it’s a seminar, meeting, or conference, utilizing social media can help boost promotion and increase attendance. According to Eventbrite, a quarter of traffic to event registration pages come from social media.
In this article, we will explore 21 ways to harness the power of social media platforms to create excitement and generate buzz for your upcoming event. These strategies will help you increase engagement and drive attendance to your event.
Before Your Event Kicks Off
Before the event starts, it’s important to begin promoting it as early as possible in order to maximize visibility and generate interest.
1. Create a Dedicated Landing Page
A landing page is a web page that allows you to capture a visitor’s information through a lead generation form. Information about the event is included, such as the date, time, location, speakers, and any other pertinent information. You should also include a clear call to action, like purchasing tickets or registering. You can promote your landing page through social media, email marketing, and your website. Additionally, paid advertising can increase traffic to a landing page by reaching a targeted audience.
Tip: You can create your event landing page using one of the many free tools available or you can use an online event management service like Eventbrite. Eventbrite lets you create a single point-of-entry landing page for your event. Then you can start selling tickets while Eventbrite collects registration information. You won’t be charged by Eventbrite when you have a free event. However, if you wish to collect money through sales, you will be charged.
