20 Actionable Tips for Social Media Success In 2018

Social media is an ever-evolving and fast-moving field, and with so much to learn and do, it’s easy to feel overwhelmed. To help you stay on top of things I’ve put together this go-to list of things you can implement right now to increase your effectiveness and lead you towards social media success in 2018.

1. Use More Power Words In Your Headlines

Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest? Your headline is the first impression you make on a prospective reader. By adding more power words — words that cause the reader to relate to an emotion and/or trigger action — you can increase the chance your audience will click through to read your copy.

2. Claim Your Vanity URLs

3. Maintain A Consistent Posting Schedule

4. Schedule Your Social Media Posts

Buffer’s Scheduling Tool

Use a scheduling tool like Buffer or Hootsuite to schedule your updates to reach more people, more often.

5. Post When Your Audience Is Online

6. Put A System In Place To Collect Content Ideas

I like to use Evernote to store notes and ideas because you can tag and create folders for easy retrieval. You can also email notes to your account and the content will be automatically stored and organized for you, allowing you to quickly reference it in the future.

7. Track The Performance of Your Content With A Custom Link

When people click on the Sniply-generated link, they can view the article you shared and see a CTA.

8. Curate Content

9. Analyze Which Content Performs Best For A Specific Topic

10. Add Images To All Your Posts

Nadya Khoja Venngage (via Unbounce)

11. Optimize Your Profile Picture

12. Keep Your Profiles Up-To-Date

13. Maintain Consistency Across Your Social Media Profiles

It’s important that you create consistency across all networks by using the same images, logos and other branding elements. Keeping a consistent profile helps cement a picture of you in the minds of others. Here’s a helpful IFTTT recipe to ensure your profile photos are synced between Facebook and Twitter.

14. Discover Who Is Searching For You On LinkedIn

15. Create Twitter Lists

16. Create Twitter Moments

Follow this step-by-step guide to create your first Twitter Moment.

17. Use Hashtags Strategically

If you want to be successful with your social media plan, stop random acts of hashtagging and use a good hashtag to tie all of the pieces of your campaign together — Peg Fitzpatrick

Watch out for hashtags on Instagram this year — it’s going to be a big trend. Instagram recently announced that users will now be able to follow specific hashtags on the platform, in addition to profiles, with posts using those tags appearing in your main feed. And it appears that Twitter will soon suggest variations on hashtags and reveal which versions are trending and how many people have shared the hashtag within the past hour.

When creating your own hashtag, make sure it is easy to remember. Check to see if your hashtag isn’t already being used for something else.

Find trending hashtags with tools like Twitonomy, Hashtagify.me and RiteTag.

RiteTag is a useful Chrome extension which gives you instant feedback on your hashtag choices as you type them. It checks the hashtags you begin typing in real time and color codes them:

  • If your hashtag is green, it means the hashtag will help your content be seen now.
  • If your hashtag is blue, it means the hashtag will help your content be seen over time.
  • If your hashtag is gray, you should select a new hashtag because it has low levels of engagement.
  • If your hashtag is red, you should select a new hashtag because it’s so popular, your content will disappear into the crowd.

Recommended Reading How to Use Hashtags to Increase Your Online Presence

18. Don’t Automate Your Direct Messages

19. Get Into Video

Live video was extremely popular in 2017 and this trend will continue in 2018. People are spending 3 times longer watching live content than ones that have been prerecorded. Thanks to the rise of Facebook Live, Twitter Live, and Instagram Stories’ “Live” mode, you now not only have the ability to communicate with their audiences via social media, you can also do so in real time. If you haven’t already gone live, make it a priority in the coming year.

20. Create a YouTube Channel

While producing your own video may seem daunting, video creation has never been more accessible through smartphones. You can also create simple videos for your channel using free tools such as Adobe Spark and Lumen5 (see my YouTube channel for examples of Lumen5 videos).

To wrap up, the key to success is to work smarter not harder. You don’t have to implement all these tips at once. Try adding one new strategy to your social media plan each week and measure its impact at the end of each month. This way you will know which of these strategies are moving you closer to your social media goals. You can then put your energy and focus on these and avoid wasting time on strategies that don’t deliver results.

Here’s to your social media success in 2018!

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