15 Tips To Help You Create An Effective Landing Page

Updated May 2022

A landing page is a standalone web page, disconnected from a website’s navigation, created for the sole purpose of convincing a visitor to act (to sign up, buy, download, etc.). Instapage

In the last installment of my email marketing series, I shared how one of the best ways to build your list of subscribers is to offer something of value up front, which shows them the value of your offering.

This email incentive known as an opt-in offer or a lead magnet is something of value you are willing to give away for free which requires people to provide an email address to download.

Boost Conversion with Landing Pages

The most effective way to boost conversions and leads is through landing pages that send the visitor directly to your lead magnet/opt-in offer. In their State of Email Marketing Report, GetResponse names landing pages as one of the 8 “critical factors” of email marketing success.

Your home page is not a good landing page. Unlike a website’s homepage which has many purposes, a landing page has a singular purpose –to capture a visitor’s information through a lead-capture form.

Check to see if your email marketing platform provides a landing page template, or…