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15 Tips To Help You Create An Effective Landing Page
Updated May 2022
A landing page is a standalone web page, disconnected from a website’s navigation, created for the sole purpose of convincing a visitor to act (to sign up, buy, download, etc.). Instapage
In the last installment of my email marketing series, I shared how one of the best ways to build your list of subscribers is to offer something of value up front, which shows them the value of your offering.
This email incentive known as an opt-in offer or a lead magnet is something of value you are willing to give away for free which requires people to provide an email address to download.
Boost Conversion with Landing Pages
The most effective way to boost conversions and leads is through landing pages that send the visitor directly to your lead magnet/opt-in offer. In their State of Email Marketing Report, GetResponse names landing pages as one of the 8 “critical factors” of email marketing success.
Your home page is not a good landing page. Unlike a website’s homepage which has many purposes, a landing page has a singular purpose –to capture a visitor’s information through a lead-capture form.
Check to see if your email marketing platform provides a landing page template, or you can use services such as Unbounce, Instapage and LeadPages. You can also create a special landing page within your Facebook page using the Apps Function.
Pro Tip: Take a leaf from Foundr’s strategy and create multiple landing pages. “The reason it’s important to have many landing pages is simple: the more opportunities you give visitors to sign up, the larger a list you can build. Each landing page is tailored to a specific subject, with a specific offering, so the more landing pages you have, the larger your net for bringing in subscribers.”
15 Tips For Creating an Effective Landing Page
1. Keep Your Navigation Simple
