15 Smart Ways To Drive More Traffic To Your Blog

Updated December 2018

The stats are mind-blowing. Some 329 million people read blogs each month, and 27 million pieces of content are shared each day. People spend more than 50% of their time online reading content and an additional 30% of their time on social media, where the content is being shared. According to Hubspot, companies that blog have 97% more inbound links

The question remains though, how many people are finding your blog? When SEO masters, Ahrefs set out to answer the question of how much content gets any search traffic from Google, they found a staggering answer.

90.88% of all pages in the Content Explorer index get zero traffic from Google, and 4.5% of them get less than ten visits per month.

There are many tactics you can use to drive more traffic to your blog and while the following list is not exhaustive, they are some of the most tried and tested ways I have used to increase my own blog readership. At the end of this post you will also find a list of articles which provide some super-helpful advice on this topic.

First, look to your blog’s design. Just like fashion, technology changes with the times. What once looked fresh and modern may now look old and outdated. Next check out the user experience (UX) for your readers. How easy is it to navigate your blog? Is it easy to read on mobile devices? Does the site load quickly? A good site will load in 2 seconds. If your blog is taking longer than that, consider that around 40% of people will leave a site if it doesn’t load in 3 seconds.

Take Action: Check your blog’s loading time with a tool like Load Impact

Every piece of content that you create should have an intended audience. As you think about creating content to support your social media marketing, focus your strategy around your audience’s needs and interests. What kind of information is your audience looking for? What problems can you solve for them? Focusing more clearly on your audience will help you to create content that will draw more readers to your blog. The key here is to really know your audience and their pain-points and write content that specifically answers their particular needs.

If you try to create content that is for everyone, then your content is of value to no one. Melonie Dodaro

Take Action: Use a tool like Quora or Reddit to uncover the questions that need answering.

Recommended Reading: How to Use Reddit to Unlock Awesome Blog Post Ideas

When it comes to choosing a topic to write about, there are several places you can go to help you identify popular topics including:

  • Google Trends which will show you a graph of how interest has increased/decreased over time for your topic.
  • Buzzsumo is a useful tool to explore which pieces of content are popular on social media around a certain topic.
  • Trending topics on Twitter.

Take Action: Once you’ve identified a popular topic, plan on finding a unique angle, or add more depth to the topic before you create your own post. You could also try repurposing high-performing content (see #6 below).

Recommended Reading: How To Productively Monitor Trends & Write Newsworthy Content

If content is king, then the headline is queen. Your headline is the first impression you make on a prospective reader. A good headline frames your content. No matter how amazing your content is, few people are going to click through to read it if they’re not immediately captivated by your headline.

According to CoSchedule how to, list, and question headlines tend to get the most engagement.

  1. How To {Do Something} That Will {Help You Experience Desired Result}
  2. {#} Ways To {Do Something} To {Produce Desired Result}
  3. What Is The Best {Topic} That Will {Do Something Desirable}?

Recommended Reading 15 Ways To Crack Captivating Headlines

When you have hooked readers with an irresistible headline, you need to keep them reading. Start with an interesting fact, question, stat or anecdote about the content within your blog post. Share the value your readers will get if they continue to read your blog post. “One way to think about this”, according to CoSchedule “is with the classic marketing technique, WIIFM, otherwise known as what’s in it for me?”

Recommended Reading: How To Write Irresistible Blog Post Introductions That’ll Keep Your Readers Reading

It’s important to include keywords in your content if you want to rank higher for particular search terms and attract more readers to your blog.

Take Action: Brainstorm a list of suitable topics related to your business. Use tools like Google Keyword Planner and Ubersuggest to find relevant keywords.

Recommended Reading How SEO Can Help Your Blog Rank Well

Repurposing content simply means taking one asset and reusing it somewhere else. By re-purposing content you have already written, you can expand the reach of your content and attract new audiences.

Take Action: Identify your most popular content through your blog analytics tool and by using Google Analytics. You should aim to repurpose any content that consistently performs well.

Recommended Reading 13 creative ways to repurpose your digital content for ideas.

Evergreen content is the kind of content that is continually relevant and stays “fresh” for readers. A Moz case study defines evergreen posts as “content having a continued and sustained success” and also shows that evergreen posts can generate traffic years after their original publication.

Some common evergreen formats include:

  • Lists
  • Top Tips
  • Instructional “How To” Tutorials
  • Videos

Recommended Reading The Beginner’s Guide to Evergreen Content

Study after study confirms that how you create and share content matters
and visual content is leading the way. Here’s a great tip on repurposing your existing content to add more visual appeal:

Nadya Khoja Venngage (via Unbounce)

Here are a few types of visuals that you can incorporate that can increase your shares and engagement:

  • Large infographics
  • Mini infographics
  • Quote graphics
  • Blog title graphics (like the one at the top of this article)
  • Graphics that show interesting stats

Take Action: When it comes to creating visual content, don’t be tempted to reach for the nearest stock image. These days there’s no excuse for using boring stock images. In this article, I share my best recommendations for sourcing images you can use for free to enhance your social media posts.

There are several ways you can curate your blog’s content including creating accounts on Scoopit, Flipboard or creating a Board on Pinterest specifically for your blog posts. This makes it easy for your followers to find and share your blog posts.

Recommended Reading 9 Ways to Use Pinterest to Drive Traffic to Your Blog

To create and maintain interest with your audience you need to post consistently to stay in front of your audience’s eyes and keep growing. One of the best ways to do this is to create recurring content. Recurring content form hooks which keep readers interested in coming back to your site. Having specific days or times that you post content means followers will get into the habit of checking your social media to see if anything new has appeared. Examples could be creating a weekly round-up post on your blog.

Recommended Reading Why (And How) You Should Create Recurring Content on Your Blog

Whether you invite a guest blogger to blog on your site, or you guest blog for someone else, guest blogging is one of the most effective ways to increase your blog’s traffic. Not only do you get the opportunity to build your authority and increase your visibility, you can also leverage the social following of your guest blogger when you mention them on social media.

Recommended Reading How To Use Guest Blogging To Build Your Email List

Post blog links to relevant group discussions on LinkedIn, but don’t spam. Only post if you feel you will be adding value. Start by weighing in on popular discussions, by responding to comments, providing your own insight or asking questions to generate additional comments. If the discussion takes off, you can then share relevant content you’ve created.

Take Action: Consider also posting content directly to LinkedIn’s publishing platform. You could repurpose a post from your blog with a new title and fresh angle and post on LinkedIn.

By making it easy for visitors to your site to share your content, you increase the likelihood that they will take this action. When more people share your content, you increase the chance of driving more visitors to your blog.

Take Action: Make sure your social sharing buttons are clearly visible. Check out this advice on the best position to place share icons on a web page.

Research on blog promotion tactics conducted by OutreachPlus found that more than 39% of businesses share every blog post they publish with their email list and a further 39% promote some of their posts via newsletter.

Over 70% of visitors to your website never come back so converting visitors into subscribers and nurturing them with valuable content helps to increase the reach of your content but also you can turn those email subscribers into sales. OutreachPlus

Newsletters can help keep your content top of mind with readers and drive more traffic to your website. Consider sending an email digest of your most recent blog posts, or send a targeted email each time you publish new content.

Take Action: Include a link to your blog in your email signature

Recommended Reading: 36 Smart Ways To Grow Your Email List 2x Faster

These are just some of the ways in which you can drive more traffic to your website. Can you add more suggestions to this list?

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com

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