12 Statistics That Show The Importance of Visual Content In Social Media Marketing

When it comes to creating engaging content, the type of content you create matters.

If content is king, then visual content is queen.

Visual content can be an incredibly powerful marketing tool, one that increases message association, brand awareness, and encourages engagement and shares.

In an age when people’s attention span averages 8 seconds (that’s shorter than a goldfish!) visuals are memorable and effective because they help people process, understand, and retain more information quickly.

When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Brain Rules)

If you need any more convincing of the power of visual content, Hubspot has put together a list of 50 Visual Content Marketing Statistics You Should Know in 2021.

Below I’ve picked 12 of these statistics which stand out for me as a convincing demonstration of the impact visual content has on social media reach and engagement. Use these stats to guide your content marketing strategy in 2021.

  1. Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2022. (Cisco)

2. Globally, YouTube is consumers’ leading source of video content, at 83% (Facebook is second, at 67%). (HubSpot)

3. 70% of YouTube viewers watch videos for “help with a problem” they’re having in their hobby, studies, or job. (Think With Google)

4. Tweets with video get 10 times more engagement than those without. (Twitter Business)

5. 73% of videos are two minutes or less in length. (Vidyard)

6. Infographics are the fourth most used type of content marketing. (HubSpot)

7. Infographics have had the biggest increase in usage among B2B marketers in the last four years — now at 67%. (Content Marketing Institute)

8. Over 500 million Instagram accounts use Stories every day, and 4 million businesses use Stories ads every month 58% of people surveyed say they have become more interested in a brand/product after seeing it in Stories.. (Instagram Business)

9. Of the Instagram Story formats people prefer most, 35% say they engage with short narrative-styled Stories most often, followed by interactive Stories centered around quizzes and polls. (HubSpot)

10. In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75–100 words received double the social media shares as articles with fewer images. (Buzzsumo)

11. Facebook posts with images see 2.3X more engagement than those without images. (Buzzsumo)

12. The optimal video length for better engagement on Facebook is between 2 and 5 minutes. (Socialinsider)

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com

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