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12 Statistics That Show The Importance of Visual Content In Social Media Marketing
When it comes to creating engaging content, the type of content you create matters.
If content is king, then visual content is queen.
Visual content can be an incredibly powerful marketing tool, one that increases message association, brand awareness, and encourages engagement and shares.
In an age when people’s attention span averages 8 seconds (that’s shorter than a goldfish!) visuals are memorable and effective because they help people process, understand, and retain more information quickly.
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Brain Rules)
If you need any more convincing of the power of visual content, Hubspot has put together a list of 50 Visual Content Marketing Statistics You Should Know in 2021.
Below I’ve picked 12 of these statistics which stand out for me as a convincing demonstration of the impact visual content has on social media reach and engagement. Use these stats to guide your content marketing strategy in 2021.
- Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2022. (Cisco)
