12 Key Findings From The 2020 Sprout Social Index

Marie Ennis-O'Connor
5 min readMay 20, 2020

I love a good research survey and the 2020 Sprout Social Index is packed full of insights for social media marketers. I’ve delved into the report to highlight 12 key findings worth noting.

With the insights from this report, marketers can do more than achieve their goals — they can transform social into a significant growth engine for their brands. — Sprout Social

12 Key Findings

1. Brand awareness is the #1 top goal for social media

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