12 Key Findings From The 2020 Sprout Social Index
I love a good research survey and the 2020 Sprout Social Index is packed full of insights for social media marketers. I’ve delved into the report to highlight 12 key findings worth noting.
With the insights from this report, marketers can do more than achieve their goals — they can transform social into a significant growth engine for their brands. — Sprout Social
12 Key Findings
1. Brand awareness is the #1 top goal for social media
Brand awareness remains a top priority with 69 percent of social marketers citing brand awareness as their number one goal for social media.
2. How marketers use social data
Fifty-six percent of social marketers use social data primarily for understanding their target audiences and 49% use data to inform their creative content. Surprisingly, only 23% of social marketers use social data to measure ROI and less than one-fifth use data for competitive insights.
