10 Social Media Statistics For #WorldStatisticsDay

Image for post
Image for post

To mark World Statistics Day today, here are ten interesting social media statistics you can use in your writing and presentations.

Let’s start off with an overview of how many people use social media globally in 2020.

  1. There are 3.8 billion active social media users across the globe (Source: We Are Social & Hootsuite).
Image for post
Image for post

2. The average internet user spends 2 hours and 24 minutes daily on social media (Source: We Are Social).

Image for post
Image for post

3. Facebook users spend 38 minutes per day on the platform (Source: Social Media Today).

Image for post
Image for post

4. Instagram users spend an average of 28 minutes per day on Instagram (Source: Hootsuite).

Image for post
Image for post

5. The average YouTuber spends an average of 11m 24s daily on the platform (Source: Hootsuite).

Image for post
Image for post

6. People watch on average 16 hours of online videos per week (Source: Elite Content Marketer).

Image for post
Image for post

7. 68% of consumers say they prefer to interact with images while 50% like to engage with video content (Source: Sprout Social).

Image for post
Image for post

8. Infographics are liked and shared on social media three times more than any other content (Source: Shelley Media Arts).

Image for post
Image for post

9. Video will account for 82% of all internet traffic by 2022 (Source: Elite Content Marketer).

Image for post
Image for post

10. Explainer videos are the most popular video format to create Source: Elite Content Marketer).

Image for post
Image for post

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store