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10 Key Questions to Guide Your 2025 Social Media Strategy

Maximize Your Social Media Success with a Strategic Approach

Marie Ennis-O'Connor
5 min readJan 1, 2025

Effective social media marketing goes beyond sporadic posts. It demands a strategic, data-driven approach to achieve genuine success. This article outlines 10 essential questions to guide your social media journey, whether you’re a seasoned marketer or just starting out. By carefully considering these questions and implementing the insights gained, you’ll be well-equipped to build a thriving online presence and achieve your marketing goals in 2025 and beyond.

1. Who Is My Target Audience?

Before planning your social media strategy, you must know your target audience. Analyzing your existing audience helps you determine how effectively your social media efforts reach your desired audience. Insights from tools like Google Analytics, Facebook Insights, and Twitter Analytics allow you to understand whether your social media efforts are effectively targeting your target audience.

Take Action: Read Understanding Your Audience: The Key to Effective Social Media Marketing

2. Why Am I Using Social Media?

A cornerstone of any successful social media strategy lies in establishing clear…

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Marie Ennis-O'Connor
Marie Ennis-O'Connor

Written by Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com

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