10 Key Questions to Ensure Social Media Success in 2024

Plus ten actionable steps to take towards success!

Marie Ennis-O'Connor


As we step into a new year, the dynamics of social media continue to evolve, presenting both challenges and opportunities for individuals and businesses alike.

Effective social media marketing involves more than just sporadic updates. It requires a well-thought-out and strategic approach to ensure success. This includes developing a plan for your online activities and consistently executing that plan.

To ensure social media success in the coming months, I’ve put together ten key questions to guide you on your social media journey in the new year.

1. Why Am I Using Social Media?

Answering the question “Why am I using social media?” is crucial for establishing clear objectives and deriving value from your social media efforts. Understanding your primary objectives for using social media will guide your strategy, content creation, and engagement efforts.

Take Action: The SMART goal-setting model (specific, measurable, achievable, relevant, and time-bound) is a useful tool for ensuring that your goals are well-defined and achievable. Setting benchmarks will also help you to identify which tactics are most effective and where to allocate additional resources.

2. Who is My Target Audience?

Understanding your target audience is the cornerstone of any successful social media strategy. Analyzing your existing audience helps you determine how effective your social media efforts are at reaching your desired audience. Insights from tools like Google Analytics, Facebook Insights, and Twitter Analytics allow you to understand whether your social media efforts are effectively targeting your target audience.

Take Action: Create detailed audience personas that extend beyond demographics. You should also include information about their goals, challenges, motivations, and concerns. In addition, you need to identify which online communities and platforms your audience is most interested in and how they behave.

Download my audience persona template here

3. What Platforms Are…