10 Key Findings From the 2019 Social Media Marketing Industry Report

1. Benefits of Social Media Marketing

A significant 93% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increased traffic was the second major benefit, with 87% reporting positive results.

Source: Social Media Examiner

2. Most Popular Platforms

So which platforms are marketers using to achieve these results? Facebook and Instagram are the top two platforms used by marketers, by a long shot. All other platforms lag behind these top two.

Source: Social Media Examiner

3. B2C vs B2B Platform Use

How does the way marketers are using social platforms differ between B2C and B2B?

B2C Platforms
B2B platforms

4. Facebook Is Marketer’s First Choice

Despite Facebook’s troubles of late, the platform is still overwhelmingly the first choice for marketers.

Source: Social Media Examiner

5. Social Media Platforms Marketers Want To Learn More About

We asked marketers to identify which social media platforms they want to learn more about. Instagram surpassed Facebook for the first time. Interest in learning more about Facebook marketing dropped to 69% from 79% in 2018. Messenger bots dropped to 45% from 70% in 2018.

Source: Social Media Examiner

6. Most Popular Video Channels

YouTube was the number-one video channel used by 57% of marketers, followed by Facebook native videos (50%).

Source: Social Media Examiner

7. Live Video Usage

Not surprisingly, Facebook is the most popular live video platform (34%). However, more surprising perhaps, given its popularity, 43% of marketers don’t use live video.

Source: Social Media Examiner

8. Most Popular Platforms To Run Social Media Ads

Given its rapid decline in organic reach over the past few years, it’s not surprising that the platform most used by marketers is Facebook (72%).

Source: Social Media Examiner

9. Measuring Return on Investment (ROI) of Social Media

The ROI issue has plagued marketers for years. Only 44% of respondents agreed they were able to measure their organic social activities.

Source: Social Media Examiner

10. Top Questions Marketers Want Answers To

Finally, and of most interest to me in planning my social media workshops, these are the questions marketers are looking for answers to.

Source: Social Media Examiner

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