How to master the art of content curation
Content is king — one of the most oft-quoted, overused, and frequently misapplied phrases in Internet history was first coined by Bill Gates in 1996.
“Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products — a marketplace of content” — Bill Gates
Despite the expectancy of that declaration over two decades ago, many online publishers have struggled to fulfill its promise.
So is it time to abandon the content is king mantra?
Absolutely not; but it is time to bring the queen of content marketing into the equation and for that, we must look to content curation.
What Is Content Curation?
The internet is full of content curators, many of whom don’t even realize that they are curating.
Each time you re-tweet a memorable quote or statistic on Twitter, pin something useful on Pinterest or share an insightful post on Facebook, you are curating content.
For a more formal definition, I define content curation as the process of finding and aggregating information about a specific topic, synthesizing it to be most relevant to your audience, and sharing it in an easily digestible manner.
7 Benefits of Content Curation
1. Establishes thought leadership
By adding your own perspective to curated content, you are connecting your brand’s voice with the voices of industry experts. This helps you build your reputation in social spaces and grows your reputation as a thought leader in your field.
2. Increases visibility and credibility
Curating valuable content increases your visibility; by demonstrating that you rate the value of the content you share, you enhance your credibility among your audience.
3. Saves time
Creating original content is time and resource-intensive. Curation helps you provide your audience with relevant, high-quality information on a regular basis without sacrificing your time and resources (note: this…