10 Design Tips for Creating Visually Appealing Social Media Graphics

Creating graphics for social media requires a combination of creativity and design principles

Marie Ennis-O'Connor
5 min readMay 7


When it comes to social media marketing, creating visually appealing content is crucial to cut through the noise and grab the attention of your target audience.

A picture can capture people’s attention more readily than text, and in today’s crowded online environment, images can break through the clutter of online content to quickly communicate your marketing message.

In this article, I will share some essential design tips for creating social media graphics that will help you stand out from the crowd.

1. Keep it simple

Social media graphics should be designed with simplicity in mind. Your audience should be able to easily understand what you’re trying to say. You can achieve this by using minimal design elements, a limited colour palette, and simple typography.

2. Keep it on brand

To create a strong and consistent brand identity on social media, it’s important to align your marketing visuals with your brand’s style and aesthetic. This means using your brand’s colour palette, typography, and imagery to create a cohesive and recognizable look across all your marketing visuals. By doing so, you can increase brand recognition and make it easier for your audience to associate your content with your brand. Consistency in design also helps build trust with your audience and establishes your brand as a professional and reliable source.

3. Use high-quality images

Using high-quality images is essential when creating social media graphics that look professional and engaging. Low-quality images can make your graphics look unprofessional and detract from your message. By prioritizing high-quality images in your social media graphics, you can create a polished and professional look that reflects positively on your brand.

Insider Tip: The best images are authentic images, so wherever possible use your own images in your design. That’s not to say you can’t use stock images, but be mindful of not turning…



Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com