10 Actionable Steps To A Winning Content Strategy

Marie Ennis-O'Connor
7 min readApr 19, 2021

“Tactics without strategy is the noise before defeat.” -Sun Tzu

The stats are mind-blowing. Some 329 million people read blogs each month, and 27 million pieces of content are shared each day. People spend more than 50% of their time online reading content and an additional 30% of their time on social media, where the content is being shared.

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